David Méndez Alonso

The state of the art (campaign)

When I thought about the last Outsiders Division collection I imagined a big operating theatre that functioned like an assembly line.

I was especially interested in the idea of the delicacy a doctor brings to an operation in which a small mistake can turn into a catastrophe. The approach was to transfer the production process into surgical language where caps would be manufactured in an operating theatre. That’s why I set this stage and I looked for the children who became doctors in the new collection.

thsttfthrt_05